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Helping the Government moves the toy industry

[Clicks:1527 2010-09-02 13:49]

□ Yingzhou Kan's Blue Cloud

Shenzhen set up the stage in Sydney to help companies "go global"

Shenzhen Window of the World, Sydney with Shenzhen Window.

The reporter called the Shenzhen Arts & Crafts Industry Association vice president WANG Shaoqing, he was rushed to Sydney was about to participate in Shenzhen Window - Australia Exhibition Center, Shenzhen, craft the opening ceremony.

WANG Shaoqing said: "Over the years, the Shenzhen small and medium enterprises to expand overseas market, some companies have been beset by intractable problems, such as firm size is limited, on the international market, the lack of adequate understanding of trade rules, unfamiliar markets, lack of steady customers , lack of foreign talent, etc., it is difficult to go out. even through participation in international exhibitions, is only superficial and very difficult to get to the real customer, and input, which cost, Henduo Zhongxiaoqiye have to feel powerless and frustrated, by Waimaogongsi Deng Zhi Neng third-party partners, orders, and efficiency is very low. such as the recently held World Cup, Chinese products are selling very hot whining Zula, often in short supply, but we ex-factory price is only 2 yuan, while the World Cup official is on sale for 120 rand (about 107 yuan), the most expensive too small selling 45 yuan, so the enterprise knows that, but it really frustrating. "

In order to build a company in Shenzhen, "going out" of the platform, the preparation has long Shenzhen Window - Australian Arts & Crafts Exhibition Center, Shenzhen, was finally officially opened on August 16 in Sydney.

It is understood, Shenzhen Window of Shenzhen Municipal Government in Macao Affairs Office, Arts & Crafts Industry Association, Shenzhen, Shenzhen Cheng Da Industrial Co., Ltd. play to their strengths, market-oriented mode of operation, into the Australian market for the Shenzhen SME erected commerce platform.

Attended the opening ceremony of the Shenzhen Municipal Government Deputy Secretary-General, Economic and Trade Delegation of Shenzhen Municipal Government, Mr Gao Guohui, said: "This is a new model. In the past companies 'go global', in particular SMEs, first because of international trade rules unfamiliar, do not understand overseas markets, foreign trade, and the lack of personnel issues such as investment risks, get out of going; Second, even if 'going out', are also going it alone, do not form scale, many of the problems affecting the business developing overseas markets. Now the government overseas agencies and industry associations, complementary advantages, not only solve the above problems, so that enterprises in Shenzhen Bao Tuan into the international market, SMEs 'going out' explores a new way.

Toys Dongguan City to help build business, "Chuang domestic"

"China's toy industry in the face of a broad market, I think the need to import a new sales model to build efficient marketing system. Jingjiu (International) toys Dongguan City factory outlet centers in the start, will be a model for innovation." Guangdong Province LI Zhuo-ming, executive vice president of Toy Association, said.

For a long time as the main business model to OEM toys Dongguan enterprises by the financial crisis the most serious. Dongguan City Bureau of Economic and Information Technology, Luo Bin, deputy director, said: "To achieve sustainable development can toy industry, we must do two tasks, first is to strengthen its own technology and efforts to create their own brands; second is to change Strong sales of the toy industry has long been the weak situation of production and increase marketing efforts, improve the sales network and broaden the product pipeline. "

Dongguan approved as the first factory outlet center in Dongguan build units, and only toys Dongguan factory outlet center preparation unit, the Beijing-Kowloon (International) Toys City will become the toy companies display their products and expand the market, the importance of brands hatch platform.

Luo Bin hope Dongguan toy companies and other businesses in the region take full advantage of this platform, take the initiative to explore the domestic market, and gradually establish their own brands and distribution channels.

Chenghai business Baotuan create regional brand

In this year's International Toy Fair in Hong Kong, Chenghai toys 26 key enterprises, more than 100 meters of the exhibition hall in the channel, a uniform format and uniform color, propaganda "Chenghai toys" regional international brands to customers around the world impressed.

The past two sessions of China Chenghai International Toy Fair are highlighted by "Chenghai toys" collective mark is a symbol of efforts to promote regional international brand Chenghai toys, Chenghai toys enhance regional brand awareness and influence.

In addition, the Chenghai area with mobile companies to set up text messaging platform, Chenghai in overseas visitors to enter the first time, send Chenghai toys regional international branding information, expand the impact of Chenghai toys.

Today, Chenghai toys to simply own Toy Fair and abroad, year-round display, close contact with customers, expand foreign markets. China's toy industry's first overseas exhibition center - Chenghai Toy Exhibition Center in Dubai by the end of September this year in trial operation of Dubai UAE Middle East countries, officially opened in mid-November.

In order to jointly create a "China-made toys, Chenghai," Shantou Chenghai raise the overall level of the toy industry, April 21, 2008, Shantou City, Guangdong Inspection and Quarantine Bureau and co-signed a "toy export in Shantou on improving the international competitiveness of the Memorandum of Cooperation" .

Chenghai toy industry as a traditional handicraft workshops developed by the industry, there is the scale of mixed enterprises, is not standardized, and so on. Shantou Inspection and Quarantine by Mocha research, identify the assist points, formulated the "Chenghai area in Shantou Inspection and Quarantine Bureau to promote the export of quality toy licensing program of work", which are not toy export quality license key assist enterprises to help enterprises improve the quality management system to enable enterprises to meet the certified standard.

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