"3,5-million investment, however, sold a gadget, more than 50% profit." Miss Chen business trip to Guangzhou to see such an attractive ad, back to Shenyang, she sprouted an open home toy idea: beautiful day, playing with stuffed toys, and earns money, is really a good business.
Small toy store really so good to drive? The advice of friends, Ms. Chen choosing to act about to investigate the market and found: 3 There are two toy store has been on the street are starting to 10 yuan, 20 yuan to Bargain stocks, a toy store itself does not make money, or 3 The Street is not suitable to open toy store?
Attractive: a great little toy profit
"May be the character, I always liked toys, such as Winnie the Pooh, Doraemon, KITTY cat, clown fish Nemo ... ... a lot of the heap at home." Miss Chen, said she liked visiting the toy store usually . Working, although he did not often visit the store, but the extent of the favorite toys no less. Last month business trip to Guangzhou, she accidentally saw Several Newly toy advertising agency investment, with companies contacted, she knew that this little toy, as much a very handsome profit.
"It's like I had bought a half-meter-high corn husk bears, spent more than 120 yuan, 60 yuan less than the actual wholesale price, so profit margins in the toy industry, it is not the highest." Ms. Chen was not in the online search little information, she saw in addition to plush toys, magic, comedy and other adult toys profit is alarmingly high.
Nanjing home called "humor Square features Coldplay shop" opened in 2003, three years after incorporation of the company, has joined the country has 30 stores. Home business owner that puzzle, magic, comedy, humor, novelty toys, fashion and other retail and wholesale, with more than 1000 kinds of various types of new toys. According to on-line introduction, said a funny toy store to open so the initial investment is only 1-2 million, of which classes and playing a trick like magic toy profit reached 500%.
"From the interest perspective, this project is really for me, but it is not a big upfront investment. But for the shop location and operation, its totally a layman." Miss Chen is doing clerical work, she would like to In her spare time, and then opening a toy store supplementary income.
Accident: high profits is not good money
Ms. Chen raised with love the idea of their own, immediately met with opposition from love, because love does not want her too tired. However, she felt, toy business should not be hard to do, as long as the selected stores, to find a suitable manager, then all is well. Store in the investigation, she first spotted three by street culture.
"It's a lot around the office, two major media groups have gathered here, these young minds active, cutting-edge, but also spending power, toy store opened in this street, tourists should be good." Ms. Chen is the time to buy clothes found this street as new business opportunities, she thought, this street is the fire characteristics of clothing stores, toy stores should also add useful features home market.
However, her third visit by the street market suddenly realized that the three had been on the street, there are three characteristics of a toy store, where a small shop selling plush toys have been played dumped goods brand. The goods are not outdated, many stuffed toys or a new version this year. Another type of small toy seller decorated small shopkeepers began to gradually replace the goods sold at cost to taste tissue boxes, boxes and other gadgets seasoning, to store the most prominent location to make way for a new pair of jeans and sweaters. Only one grocery store named 1000 business of wood and stone, dolls pretty good, even if the owner is absent, people may dial the phone owner hanging in the door at any time to a few gadgets.
Miss Chen careful about it after the original, seemingly lucrative toy, shipping rate is not very high. Some stores also sell a week not a few things, but must continue paying the rent, so a month down the toy business is easy to earn less money they lost. Is open toy stores in the three-by on the street is not appropriate? See the newspaper "Geo wealth" part, she invited the press, thousands of wood and stone come together to learn from this toy store.
Practical: Success stores to make money to Return Weapon
3 The Street, "Hanson Tan flesh," the opposite, that is, thousands of wood and stone decoration peculiar doll grocery store. Listen to the old players that are here regarded as Shenyang in the old and famous toy store, and the boss is super players, many things are very new, very professional. Entered the store, sundry small things blowing, to the new arrival of a large table football, complete sets of the Sesame Street classic scene dolls, small enough to nail the British beauty brand device, it seems to people's lives, used in everything ties together are related to dolls.
The owner told reporters that he is running the shop for nearly a decade, many people see him shop business was very good, also next to the plush toy store opened, but most did not open on the switch or out of business long. This is not three such places by the street is not suitable to open this store, but some toy shop owner Xin Taiji, and would like to eat a fat one. He said he also made a detour. Then, to the effective use of store, every time he entered the goods are many, the results stack very full house, but go much cargo. He has a small shop, there are a few years out of date before the rest of the toys.
He concluded several years of experience, said: "Toys really handsome profit, but the toy is not as basic necessities, as is the people's necessities. No, a toy light and creative, but also cater to people's psychological needs toys." He pointed dreamcatcher feather sticking out of the introduction: It is said that Indians believe that the night air full of floating dream and legacy of the wisdom of ancestors, good and bad, dreamcatcher filters it so that only a beautiful dream to enter people's dreams. This small toy in hopes of people dream of a better imagination, so be very popular.
Profits from a single product term, high-profit industries toys really count, but not all of the high-profit toys are selling well, stores in the choice of goods, we should also reasonable match. Like him in the store three 40 square meters, about hundreds of small toys, on average, but 20% of the profits.
Mei Nian De Xiao Shou encountered off-season, Keneng rent one makes do not come back, Therefore, he suggested Xiang Xiao toy store to open the investors, should not blindly profit, only with the product features and services moved Xiaofei Zhe, Cai Yuan can be better. As for the geographical, in his view, as long as the periphery with cutting-edge ideas and definitely a potential customer base, can be considered to open toy store.
According to a survey, 34% of the respondents think that young, they like certain set of intellectual engagement and hands-on and more complex funny toys, and toys for ornamental furnishings; 29% of the respondents were middle-aged love in entertainment type and mild type of funny sports toys; compared with adult males, 27% of the respondents are more like adult women have some fun playing could get in the hands, placed in the home can play the role of toys decorated; 13% elderly people interviewed said they like a very loving little animals and dolls funny.
Therefore, the investment should always be funny toy store customer needs first, while the major multi-store customers to listen to the voice of collective wisdom.